Ticketmaster

CONTENT DESIGN

I built the content design discipline from the ground up — the tone and voice, guidelines, process, and environment to thrive. I helped build and refine features for the Ticketmaster app and Ticketmaster.com including Ticket Resale, which helped users sell more tickets with ease.

→

Microsoft Advertising

CONTENT DESIGN

I helped launch the Advertiser Identity Verification program, which provided a more secure and trustworthy experience for users.

→

AT&T

COPYWRITING + PACKAGING DESIGN

I helped reimagine the messaging and design for the AT&T Smart Wi-Fi Extender packaging, which helps customers receive Wi-Fi throughout their their whole home.

→

Headspace

CONTENT STRATEGY

I helped redesign the world’s top meditation app, moving beyond meditation into movement and fitness. Part of this process included a six-month content partnership with Nike Training Club.

→