Movies Anywhere Integration
THE ASK
In 2019, DirecTV (DTV) partnered with Movies Anywhere, a cloud-based digital locker operated by the Walt Disney Company. So, what does that mean for DTV subscribers? Well, when they purchase a title on DTV, they can stream that title on all of their devices, even if they cancel their subscription in the future.
Since Movies Anywhere is not a ubiquitous brand name, we needed to:
Educate the user about the benefits of this partnership
Let the user know that not all titles are Movies Anywhere eligible
THE APPROACH
When a user selects a title to rent or buy, they’ll land on the title details page (see: screens 1-2). Here, we added a banner that simply lets the user know that this title is “Movies Anywhere eligible”, which is complemented by a “What’s this?” call-to-action.
If the user clicks or taps on “What’s this?”, it’ll trigger a pop-up modal (see: screens 3-4). I wanted this modal to be as to-the-point as possible — after all, we are interrupting their experience. So, in that spirit, the modal header is simply “This movie is yours to keep!” (The “movie” here is dynamic text, meaning it’ll adapt to whatever type of title they are browsing.) The modal’s body copy drives that point home, offering the user the remaining benefits. The user selects “Got It” to dismiss the modal.
After the Movies Anywhere partnership has been live for a month, we’ll remove this banner from the title details page. However, the Movies Anywhere logo next to the “Buy $xx.xx” copy will remain. If the user hovers over this logo or taps on it, a tooltip will pop up (see: screen 5). This tooltip boils the benefit down to a succinct line of copy: “When you buy this movie, it’s yours to watch forever with Movies Anywhere.” And lastly, if the user scrolls down, they’ll notice an abbreviated version of the initial modal under the “Information on Purchasing This Movie” section (see: screen 6).
Upcoming Series Recordings Tooltip
THE ASK
After DirecTV (DTV) users set an ongoing series to record, they couldn’t figure out why the title wasn’t appearing on the Upcoming Recordings list. Here’s why these titles weren’t showing up: Titles won’t appear in this list until two days before they’re about to air. However, none of this was messaged to users. So, naturally, users were posting on social media and contacting our customer service team to get an answer.
This problem was so frustrating to users because they’ve set a series to record, but get no reassurance (outside of the initial confirmation modal) that this series is actually going to record.
THE APPROACH
Since this was such a pain point, we needed to get the user’s attention. A tooltip displayed at the bottom accomplishes this by asking all users: “Looking for your series recording?” If the answer is yes, then the next line gives them all the information they’ll need. There isn’t any action the user can take, they can only wait. So a quick “Don’t worry” lets them know that this is completely normal, and then we inform them that their series recordings will “show up 48 hours before airing” — simple enough, right?
AT&T Smart Wi-Fi Extender Package Redesign
THE PROBLEM
By 2019, the packaging for the AT&T Smart Wi-Fi Extender had become out of fashion, visually. More importantly, we found that the packaging copy was not very helpful to customers who were unpacking the device for the first time. We wanted the packaging to stand out while also succinctly describing what a Wi-Fi Extender is — since this product is not very well known to the average consumer.
Here’s what the old packaging looked like:
THE SOLUTION
The product design team collaborated with the AT&T Broadband team to help reimagine the packaging. As the UX Writer, my approach was to make this device feel as intuitive, human, and friendly as possible. The reason being that the device was a bit complicated to set up and understand.
Here’s the final vision of what I and the product designer came up with:
