From 2016 to 2018, I helped over 1 million subscribers engage with the world’s leading platform for mindfulness. I shaped the product and brand voice, and supported content partnerships with Nike Training Club, the NBA, and more.
Nike Training Club Content Partnership
THE ASK
In 2017, Headspace became Nike’s exclusive partner in meditation, mindfulness, and mental training. As part of this partnership launch team, I helped produce original content for the Nike Training Club app.
THE PROCESS
I provided direction and input to Headspace designers and editorial contributors to produce this weekly content. I regularly met and collaborated closely with stakeholders at Nike to get feedback and approval on this content.
Here are some examples of the content I produced for the Nike Training Club app (click to open):
THE RESULTS
This weekly series ran from 2017 to 2018, and eventually led to audio-guided runs on Nike fitness apps and branded activations at select Nike events.
Nike’s customers responded positively to the partnership. The alliance eventually yielded Headspace original audio-guided runs on the Nike Running Club app, hosted by Nike Coach Chris Bennett and Headspace co-founder Andy Puddicombe.