Building OKX’s first AI-generated News program from the ground up

Role
Content Design Lead

Company
OKX

Timeline
2024 - 2025

Overview

AI has transformed several industries, habits, and ways of working.

Think of it as us teaming up with AI, like the ultimate buddy cop duo, or ragtag team where humans bring the creativity, intuition, and empathy, and the machine brings, well…infinite processing power and perfect memory.

Together, we’re not just building tools; we’re building partnerships that can help us solve real-world problems, from climate change to healthcare, in ways we never thought possible.

AI is a set of technologies that enable computers to perform a variety of advanced functions that mimic our ability to see, speak, hear, understand, translate, analyze, recommend, and create.bWhen used effectively AI will work with you, ahem, can really do quite a bit of work FOR you.

Because AI has finally matured enough to be an actual design assistant. Now, you have real creative co-pilots who can help brainstorm, automate repetitive tasks, and maybe even spark inspiration when you’re stuck.

But we're not opening the AI Pandora's Box today. Instead we'll take a closer look at a practical application of AI in the OKX app.

Re-introducing (since you may remember this from Jing's preso yesterday): Market Briefing, our soon-to-launch AI-powered market news and highlights.

We'll take a peek under the hood today, but as a quick reminder, this new feature highlights 3 crypto news and summarizes the content into bite-sized stories to help users make informed decisions, potentially increasing trading volume.

Rather than read through the whole summary, I'll highlight a few shortcomings:

We wanted to avoid academic sounding tone in the opening — The article discusses the upcoming launch of Unichain
In also tended to oversimplify the content, stripping it of relevant detail that made the article interesting, in things like — The piece also emphasizes the importance of community involvement [a gross oversimplification of decentralization]

In other articles, not shown here, it would hallucinate information or introduce points that were not presented in the article itself.

_____

[Full text]

The article discusses the upcoming launch of Unichain and its impact on the NFT ecosystem. It highlights how Unichain aims to enhance NFT functionality and integration within decentralized finance (DeFi). The piece also emphasizes the importance of community involvement and strategic partnerships in driving adoption.

Another example

Before:
The price analysis for October 11 evaluates key cryptocurrencies, including BTC, ETH, BNB, SOL, XRP, DOGE, TON, ADA, AVAX, and SHIB. It discusses market trends, potential support and resistance levels, and provides insights into each asset's performance amid current market conditions.

After:

Bitcoin and altcoins made a strong comeback on Oct. 11, indicating solid buying at lower levels. BTC recovered sharply and is nearing $62,500. Analysts are divided on BTC's next move, with predictions ranging from $100,000 to below $50,000. BTC whales have accumulated 1.5 million BTC in the past six months. ETH, BNB, SOL, XRP, DOGE, TON, ADA, AVAX, and SHIB also showed signs of recovery, with potential for further gains if key resistance levels are breached.

Another example

After:

Building OKX’s first AI-generated News program from the ground up

Overview

The challenge

My role