GOAT Group operates two distinct brands – GOAT and Flight Club – that represent the leading platforms for authentic sneakers and apparel.
From 2018 to 2019, I shaped and grew the brand and product voice at GOAT. When GOAT merged with Flight Club in 2018, I authored the new voice & tone guidelines for both unique brands.
Instant ship announcement modal
THE ASK
In 2018, GOAT launched Instant Ship, a feature that lets users receive sneakers faster. If a certain pair of sneakers qualifies for Instant Ship, the user will see a green arrow under the size. Then they’ll need swipe left at checkout to choose the Instant Ship option.
THE APPROACH
To let app users know about Instant Ship, we’ll trigger modal to pop up. This modal will need to educate them about what Instant Ship is and how they can get it.
instant ship checkout tooltip
THE ASK
In 2018, GOAT launched Instant Ship, a feature that lets users receive sneakers faster for a premium. If a certain pair of sneakers qualifies for Instant Ship, the user will see a green arrow under the size.
Regardless if the user sees the green arrow or not, we’ll let them know again in Checkout.
THE APPROACH
In Checkout, right before the user is about to place their order, we’ll show them their total up top accompanied by the copy: “Lowest Price”. Underneath that copy, a tooltip appears letting them know that there’s a faster shipping option available. The user can tap to see the Instant Ship total, which is accompanied by the copy “Fastest to You” and “This pair is pre-verified and will ship instantly!” This tells them all they need to know.
Since the Instant Ship feature was new and not yet familiar to GOAT users, I didn’t want to spend time and space during Checkout to educate the user about it (a modal has already done so). Instead, I wanted to use the copy efficiently to tell them all they need to know in a human, easy-to-understand approach.
GOAT Storage education modal
THE ASK
In 2019, GOAT launched GOAT Storage, a service targeting sneaker resellers — people who purchase sneakers with the intention of selling them to someone else. Storage is a shipping option that can be selected at checkout.
For this modal, we want to educate people who have never used this service before.
THE APPROACH
If a user has no items in Storage, but taps on the Storage tab in their account, this modal will pop up.
apple app store screenshots
THE ASK
In 2019, GOAT wanted to refresh their Screenshots in the App Store to include copy that calls out their core value props. Here are the value props they wanted to showcase:
Access — Users can access general releases, luxury styles, and rare exclusives
Apparel — Known best as a sneaker company, let users know that GOAT now sells apparel
Offer — Users can get sneakers at the price they want by making an offer
Curated Collections — Users can get style inspiration from our collections
APP LINK DEFAULT SCREEN
THE ASK
This screen pops up for users after they swipe up or click through on one of GOAT’s deeplinks on Instagram. For example: If someone visited GOAT’s Instagram account, clicked the link in bio, then went back to Instagram, they’d see this screen in the app.
The previous version of this screen only featured the GOAT logo and no other information aside from the "Get the App" button.