flight club

From 2018-19, I helped refine the voice for the cultural hub for sneaker enthusiasts. Here are some projects I worked on:

 
 
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Instagram post ad

THE ASK

To help reach new audiences and showcase the brand, we targeted certain demographics on Instagram with this posted ad. The ad will encourage them to shop the Flight Club website.

THE APPROACH

The copy appeals the audience’s desire to purchase highly-anticipated sneakers before everyone else.

MAMba day collection email

THE ASK

In anticipation of Mamba Day, a day that marks the final game of Kobe Bryant’s NBA career, we’ve curated a collection of sneakers that are significant to his career. This collection will be promoted in an email sent to all Flight Club subscribers.

THE APPROACH

Even if the audience is initially uninterested in shopping for Kobe-adjacent sneakers, we can appeal to the celebratory spirit of the holiday by framing this collection as an educational retrospect.

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best of boost collection email

THE ASK

To celebrate the fifth birthday of adidas’ beloved Boost technology, we’ve curated a collection of adidas’ most popular Boost sneakers. This collection will be promoted in an email sent to all Flight Club subscribers.

THE APPROACH

Appeal to the curiosity of our subscribers whose interest will be piqued for this milestone.

holiday reduced commissions email

In 2018, we sent an email to 1,200 lapsed Flight Club sellers to encourage them to come back by:

  • Highlighting changes to the seller program

  • Reiterating the value of selling on Flight Club

  • Inform them of this winter seller promo

The main points we wanted to hit are:

  • Increased liquidity with cross-listed product through GOAT Instant Ship

  • Updated pricing logic to more accurately reflect FC pricing

  • More products accepted; we’re no longer denying product based on inventory levels

  • Faster and more reliable payouts

  • 17.5% for FC Sellers

  • Any product sold in the month of November, qualifies for this 17.5%

  • Launches November 1st

  • If you sell 5 products in November, 17.5% is extended for full month of December

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lunar new year collection email

THE ASK

To celebrate the Chinese New Year, also called Lunar New Year, we’ve curated a collection of commemorative sneakers. This collection will be promoted in an email sent to all Flight Club subscribers.

THE APPROACH

Appeal to the curiosity of our subscribers whose interest will be piqued for this holiday.